Oct 19, 2020

Opal Tometi’s Social Media Prowess

Written by: Alexandra MorkSebastian Luu

A Revolutionary in the fight for Black Lives Matter online

Opal Tometi is a very inspiring woman of Nigerian descent and a major catalyst that led to the creation and formation of the Black Lives Matter movement. Her work in these past years has led and allowed for a rise of empowerment for African Americans never before seen since the 1960s despite everything seemingly against them. What she has done for the Black Lives Matter Movement has been indispensable and made a massive contribution to form BLM into what it is today – a nationwide movement with voices from every corner of the United States.

    Up until recently, I was not that well acquainted with the founders of the Black Lives Matter movement. That is, until I listened in to Opal Tometi’s NYU speech earlier this month. Shortly after, I desired to dig deeper and learn more about her. For all she has done for African Americans and her quest for true, racial and social equality, Opal Tometi, to say the least, deserves the respect as a co-founder to a movement that has directly changed an entire generation of Americans. Not just African-Americans, but also Latinos/Latinas, Asian Americans, and even Caucasians have been directly affected by the movement with many now joining in open arms in support or direct involvement (Day). 

As said by Opal Tometi herself in an interview conducted by Oxford Union, the name for the movement, “Black Lives Matter” was all by chance, a complete contrast of what her goals were, which have proven to be planned to bring this country to a new age of open discourse and discussion that she had always dreamt of while as a young child growing up in Arizona (OxfordUnion). Upon deeper reading, it is true that Opal Tometi is not the sole founder, but one of three alongside Alicia Garza and Patrisse Cullors in response to the death of Trayvon Martin and the subsequent acquittal of his perpetrator, George Zimmerman back in 2013 (Black Lives Matter). Since then, thanks to Opal Tometi’s work in the social media aspects of the Black Lives Matter Movement by dubbing the use of #BlackLivesMatter and #BLM has allowed for the spread of the movement across the internet to all major platforms from Facebook to Instagram and even Tik Tok of all places.

    Despite the large criticisms in the 21st century regarding the overuse of social media, it must be weighed in that the internet has become a prime source for not just information, but also fact checking and reference to source material, event dates, political discourse, and more. Ever since the 2012 election between then candidate Barack Obama and his opponent, Mitt Romney, the internet had begun to take its form and shape when it came to politics (Wihbey). This is highly reminiscent of when televised presidential debates became a whole new trend in the United States when John F. Kennedy ran in the 1960 presidential election. As technology develops, we must find ways for our news sources and ways of obtaining information to evolve likewise and Black Lives Matter took this major opportunity to carry on what began as an online sensation that brought light to events and reports people may not have remotely heard of back in 2013. Since its inception 7 years ago, Black Lives Matter has managed to outlast other movements like Kony 2012 and the Hong Kong Umbrella Movement of 2014. 

    We should not only acknowledge what the Black Lives Matter movement has done as a group, but also how people like Opal Tometi not only make it possible, but to keep the movement more than just alive. BLM remaining alive is a mere understatement, but rather, it has strengthened and grown in a way that has allowed the movement to outlast the aforementioned movements and become larger than ever. Millions of people like myself have made their fair share of contributions by spreading news locally within our communities and sharing it abroad to across the country and beyond. Social media nowadays has become a major prime for news and has been vital to spread news that a conventional news outlet may not necessarily decide to report on. It has reached a point where we, the people, not need to be responsible for spreading information, but have been literally handed that capability. Black Lives Matter and the work of Opal Tometi have been a major part of revolutionizing social movements through the internet and social media and to not just realize, but also understand how far this has allowed the movement to reach the eyes and ears of any person with WiFi or mobile data and access to popular social media platforms.

    Petitions are now signed via online, speeches viewable on YouTube, discussions on Instagram, information on Tik Tok, recent news from your area on someone’s Snapchat. BLM did what no other movement in the past 10 years could do – outlasting the Internet’s blackhole of “slacktivism” (Marton). Understanding how Black Lives Matter has managed to uphold and continue its capability to mobilize mass amounts of protestors and support in the upcoming years for social change and justice will be key to not only ensure its survivability and unity, but to reach a long desired and long term goal to take equality as a dream and make it a reality. The path we take will affect future generations for better or for worse based on what we do now. It will take many more years before justice may see the light, but it is a fight worth fighting for and one worth supporting in the time we live in. Only can continual support, an avoidance of slacktivism, and to keep remembering what it was that brought fellow supporters together to keep going can the goals of this movement become a dream of the past and transform into a reality of the present day.

“We created #BlackLivesMatter. We created a platform. We used our social media presence online in order to forward a conversation about what is taking place in black communities.”

– Opal Tometi

Cited Works


Banks Carl. “Man holds up a Black Lives Matter flag”, unknown date, unsplash.com . Accessed 13 Oct. 2020

Black Lives Matter. Black Lives Matter, 2013-2020, blacklivesmatter.com/ . Accessed 15 Oct.  2020

Day, Elizabeth. “#BlackLivesMatter: the birth of a new civil rights movement”, News, 19 Jul. 2015, theguardian.com/world/2015/jul/19/blacklivesmatter-birth-civil-rights-movement . Accessed 13 Oct. 2020

Marton, Dorothy. “Do Online Movements Have Staying Power?”, Blog Posts, 13 Aug. 2019, whowhatwhy.org/2019/08/13/do-online-movements-have-staying-power/ . Accessed 16 Oct. 2020

OxfordUnion. BLM Founder, Opal Tometi | Full Q&A | Oxford Union Web Series. YouTube, 19 Sept. 2020, youtu.be/rEOK3VFGVoI . Accessed 9 Oct. 2020

Wihbey, John. “Effect of the Internet on politics: Research roundup” Politics, 15 Mar. 2013, journalistsresource.org/studies/politics/citizen-action/research-internet-effects-politics-key-studies/ . Accessed 16 Oct. 2020

Sign Up For Updates

Get the latest updates, research, teaching opportunities, and event information from the Democratic Erosion Consortium by signing up for our listserv.

Popular Tags

Popular Categories

1 Comment

  1. Bricen Boudreault

    Hey Sebastian

    I want to first start off by saying thanking you for giving more incite of the starting ground for BLM as the names of Opal Tometi, Alicia Garza and Patrisse Cullors will hopefully now be engrained more clearly in my mind for the tremendous efforts made by the group, especially in todays time. Its tough to hear that a similar issue occurring in 2013 about the Trayvon Martin has its own overlaps to issues surrounding George Floyd and the shooting of Jakob Blake based on the racial divide that our nation has still been trudging through since the beginning of our nations time. The Jim Crow South was infamous of its sharecropping tactics and restrictions such as the grandfather clause and poll taxes to try and mitigate the voting rights of freed African Americans. This blog post goes along side well with what the 16/19 podcast is expressing by illustrating a connection of modern day racism to the history of the past that we as a nation are trying to move away from and learn from.

    The connections made to technology is vital as this generation has seen a new “abstract” reinforcement on civil right/justice through apps such as Tik Tok and Instagram. Last class, we discussed some of the points(also made in the blog post) revolving around the influence of major creators and role models setting precedents to either vote or push out a certain partisanship/ political ideology. Alongside with your example of the 2012 election, we could see the use of entertainment by candidates or impactful government heads using technology/entertainment at their disposal to promote some sort of connection sort of say to their audience (Ronald Reagan being an actor before coming in, Bill Clinton playing the saxophone on a late night talk show and seeing AOC on Twitch playing Among Us by nearly garnering a live count of 450,000 people).

    Other then BLM, has Tometi started any other movements/programs that have helped made a dent to the overall issue that African Americans and other minorities are oppressed and get the “shorter side of the stick”? I also liked in the post how you have separated this movement from anything else we have seen as it is not being adhered and affected majorly by the “slacktivism” provided by the internet. It helps to distinguish the victims and activists more clearer by sparking up more conversation to the ongoing mass who have had similar crises presented by BLM as the silence of victims of this upset are coming forward and with it being an election year, more are pumped as ever to vote for change.

Submit a Comment